Michael and Sarah, the owners of boysdancetoo, are interested in more than just selling dance wear for boys and men. They envision creating the space for an international community that supports and promotes male dancers. Though photography, video and blog posts, we created a message of strength and confidence to inspire and celebrate male dancers, clarifying their mission and brand identity. Most recently we collaborated on a short promo for social media and online platforms advertising White Dance Tights. In less than 2 days, the video received over 5500 hits on Facebook. “The tights are the fastest selling new release since the launch of our company 6 years ago,” said owner Michael Colucci.
“Working closely with Spread Your Fire, my team and I articulate our mission cleary and directly to our customer base. The process is very collaborative, the turn around is quick and SYF is committed to the success of our company. ” -Michael Colucci, owner, Boys Dance Too
Tracey Noelle 